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DYLAN PETLEY

WRITER | STRATEGIST | CREATIVE DIRECTOR

Suite 402, 5335 Hastings Street, Burnaby BC, V5B 1P9
1dylanpetley@gmail.com
604-312-6893 

EMPLOYMENT

Senior Content Strategist

Digital Convergence

March 2024 - September 2025

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Leading web development content strategy for clients such as Canadian Automobile Association and BlueShore Financial. Translating business goals into user-focused messaging, and structuring site architectures for cohesive digital experiences. 

 

Creative Director, Copy

Contract

May 2023 - March 2024

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Developing brand voices and campaigns for domestic and international clients such as Le Chameaux UK. Crafting concepts, copy and creative strategies that resonated across markets and industries.

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Associate Creative Director

Cossette Media Inc.

April 2022 - May 2023

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Leading the team responsible for the creation of CRM, OOH, in-store, radio, broadcast and digital marketing assets for the TELUS Western Canada market. Creating campaigns and collateral for Travel Yukon and McDonald's Canada.

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Senior Copywriter

Cossette Media Inc.

October 2021 - April 202​2

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Creating messaging and style standards for the team responsible for the creation of CRM, OOH, in-store, transit, radio, broadcast and digital marketing assets for the TELUS Western Canada market.

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Copywriter

Cossette Media Inc.

February 2018 - October 202​1

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Creating messaging and style standards for the team responsible for the creation of CRM, OOH, in-store, transit and digital marketing assets for the TELUS Western Canada market.

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Content Strategist

Idea Rebel

March 2016 - February 2018

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Leading content strategy for clients such as 7-Eleven, Keurig and Roots Canada. Developing AR and VR experiences for Converse, Infinity and BMW.

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Copywriter

Contract

February 2015 - March 2016

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Creating messaging, campaigns and style standards for clients such as Birdees, Ice Pilots NWT and Tourism Surrey.

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Writer-Producer

Gun Lake Pictures – Vancouver Film Studios

February 2014 - February 2015

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Conceiving, designing and writing concepts, treatments, pitches, teasers, cast reels, bibles (scripted / non-scripted television and film). Pitching industry executives at domestic and international venues.

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Ghost Writer

Contract

November 2013 - February 2014

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Researching, writing and editing of a novel for a high-profile client (NDA active).

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Copywriter

Contract

April 2011 - November 2013

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Creating messaging, campaigns and style standards for domestic and international clients such as Ignite Media Group, Royal Roads University, and The Wellspring Foundation for Education.

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Chief Marketing Officer (fractional)

iDevices LLC

April 2010 - April 2011

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Guiding the international launch of iGrill and its induction into the Apple MFi program. Overseeing company & product branding, web & app development, product packaging, public relations and sponsorship negotiations.

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Editor

Taste Dining & Après Magazine 

March 2008 - April 2010

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Curating and editing restaurant profiles, feature articles, advertorials, maps, and guides for the magazine's editions in Whistler, Victoria and Banff. 

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EDUCATION

Bachelor of Fine Arts

University of Victoria

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Writing and Film Studies, with an emphasis on Slavonic Cinema

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Content Marketing Certificate

University of California - Davis (Coursera)

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Strategy development, audience engagement, and data-driven content creation

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Content Strategies Masterclass

Grade UK - London

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Advanced skills in brand storytelling, multi-channel strategy, and performance optimization

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Business Admin & Management

Plus Company Manager Excellence Program

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Business administration & management, strategic leadership, operational efficiency, and high-performance team development.​

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AWARDS

 

2006

Nicholl Fellowships In Screenwriting Competition

The Academy of Motion Picture Arts and Sciences, Los Angeles

Top 10% Finish for feature-length screenplay, "Dynamo"

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2007

Nicholl Fellowships In Screenwriting Competition

The Academy of Motion Picture Arts and Sciences, Los Angeles

Top 15% Finish for feature-length screenplay, "Lucidity"

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2011

Best of CES Award

Consumer Electronics Show, Las Vegas

Awarded by Bluetooth SIG for iDevices' inaugural product, iGrill

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2014

China-Canada Gateway Script Competition

The Whistler Film Festival, Whistler

Winner for feature-length screenplay, "Emperors"

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2015

Summit Showdown International Pitch Competition

RealScreen Summit, Washington DC

Runner-up for Reality TV series, "I Want Your Vote"

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2025

ScaleUP Awards

Digital Convergence

Finalist for impressive growth and remarkable impact​​​​​  ​

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