DYLAN PETLEY
WRITER | STRATEGIST | CREATIVE DIRECTOR
Suite 402, 5335 Hastings Street, Burnaby BC, V5B 1P9
1dylanpetley@gmail.com
604-312-6893
EMPLOYMENT
Senior Content Strategist
Digital Convergence
March 2024 - September 2025
Leading web development content strategy for clients such as Canadian Automobile Association and BlueShore Financial. Translating business goals into user-focused messaging, and structuring site architectures for cohesive digital experiences.
Creative Director, Copy
Contract
May 2023 - March 2024
Developing brand voices and campaigns for domestic and international clients such as Le Chameaux UK. Crafting concepts, copy and creative strategies that resonated across markets and industries.
Associate Creative Director
Cossette Media Inc.
April 2022 - May 2023
Leading the team responsible for the creation of CRM, OOH, in-store, radio, broadcast and digital marketing assets for the TELUS Western Canada market. Creating campaigns and collateral for Travel Yukon and McDonald's Canada.
Senior Copywriter
Cossette Media Inc.
October 2021 - April 2022
Creating messaging and style standards for the team responsible for the creation of CRM, OOH, in-store, transit, radio, broadcast and digital marketing assets for the TELUS Western Canada market.
Copywriter
Cossette Media Inc.
February 2018 - October 2021
Creating messaging and style standards for the team responsible for the creation of CRM, OOH, in-store, transit and digital marketing assets for the TELUS Western Canada market.
Content Strategist
Idea Rebel
March 2016 - February 2018
Leading content strategy for clients such as 7-Eleven, Keurig and Roots Canada. Developing AR and VR experiences for Converse, Infinity and BMW.
Copywriter
Contract
February 2015 - March 2016
Creating messaging, campaigns and style standards for clients such as Birdees, Ice Pilots NWT and Tourism Surrey.
Writer-Producer
Gun Lake Pictures – Vancouver Film Studios
February 2014 - February 2015
Conceiving, designing and writing concepts, treatments, pitches, teasers, cast reels, bibles (scripted / non-scripted television and film). Pitching industry executives at domestic and international venues.
Ghost Writer
Contract
November 2013 - February 2014
Researching, writing and editing of a novel for a high-profile client (NDA active).
Copywriter
Contract
April 2011 - November 2013
Creating messaging, campaigns and style standards for domestic and international clients such as Ignite Media Group, Royal Roads University, and The Wellspring Foundation for Education.
Chief Marketing Officer (fractional)
iDevices LLC
April 2010 - April 2011
Guiding the international launch of iGrill and its induction into the Apple MFi program. Overseeing company & product branding, web & app development, product packaging, public relations and sponsorship negotiations.
Editor
Taste Dining & Après Magazine
March 2008 - April 2010
Curating and editing restaurant profiles, feature articles, advertorials, maps, and guides for the magazine's editions in Whistler, Victoria and Banff.
EDUCATION
Bachelor of Fine Arts
University of Victoria
Writing and Film Studies, with an emphasis on Slavonic Cinema
Content Marketing Certificate
University of California - Davis (Coursera)
Strategy development, audience engagement, and data-driven content creation
Content Strategies Masterclass
Grade UK - London
Advanced skills in brand storytelling, multi-channel strategy, and performance optimization
Business Admin & Management
Plus Company Manager Excellence Program
Business administration & management, strategic leadership, operational efficiency, and high-performance team development.
AWARDS
2006
Nicholl Fellowships In Screenwriting Competition
The Academy of Motion Picture Arts and Sciences, Los Angeles
Top 10% Finish for feature-length screenplay, "Dynamo"
2007
Nicholl Fellowships In Screenwriting Competition
The Academy of Motion Picture Arts and Sciences, Los Angeles
Top 15% Finish for feature-length screenplay, "Lucidity"
2011
Best of CES Award
Consumer Electronics Show, Las Vegas
Awarded by Bluetooth SIG for iDevices' inaugural product, iGrill
2014
China-Canada Gateway Script Competition
The Whistler Film Festival, Whistler
Winner for feature-length screenplay, "Emperors"
2015
Summit Showdown International Pitch Competition
RealScreen Summit, Washington DC
Runner-up for Reality TV series, "I Want Your Vote"
2025
ScaleUP Awards
Digital Convergence
Finalist for impressive growth and remarkable impact