DYLAN PETLEY
WRITER | STRATEGIST | CREATIVE DIRECTOR
Suite 402, 5335 Hastings Street, Burnaby BC, V5B 1P9
1dylanpetley@gmail.com
604-312-6893
EMPLOYMENT
Senior Content Strategist
Digital Convergence
March 2024 - September 2025
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Leading web development content strategy for clients such as Canadian Automobile Association and BlueShore Financial. Translating business goals into user-focused messaging, and structuring site architectures for cohesive digital experiences.
Creative Director, Copy
Contract
May 2023 - March 2024
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Developing brand voices and campaigns for domestic and international clients such as Le Chameaux UK. Crafting concepts, copy and creative strategies that resonated across markets and industries.
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Associate Creative Director
Cossette Media Inc.
April 2022 - May 2023
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Leading the team responsible for the creation of CRM, OOH, in-store, radio, broadcast and digital marketing assets for the TELUS Western Canada market. Creating campaigns and collateral for Travel Yukon and McDonald's Canada.
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Senior Copywriter
Cossette Media Inc.
October 2021 - April 202​2
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Creating messaging and style standards for the team responsible for the creation of CRM, OOH, in-store, transit, radio, broadcast and digital marketing assets for the TELUS Western Canada market.
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Copywriter
Cossette Media Inc.
February 2018 - October 202​1
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Creating messaging and style standards for the team responsible for the creation of CRM, OOH, in-store, transit and digital marketing assets for the TELUS Western Canada market.
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Content Strategist
Idea Rebel
March 2016 - February 2018
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Leading content strategy for clients such as 7-Eleven, Keurig and Roots Canada. Developing AR and VR experiences for Converse, Infinity and BMW.
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Copywriter
Contract
February 2015 - March 2016
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Creating messaging, campaigns and style standards for clients such as Birdees, Ice Pilots NWT and Tourism Surrey.
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Writer-Producer
Gun Lake Pictures – Vancouver Film Studios
February 2014 - February 2015
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Conceiving, designing and writing concepts, treatments, pitches, teasers, cast reels, bibles (scripted / non-scripted television and film). Pitching industry executives at domestic and international venues.
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Ghost Writer
Contract
November 2013 - February 2014
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Researching, writing and editing of a novel for a high-profile client (NDA active).
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Copywriter
Contract
April 2011 - November 2013
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Creating messaging, campaigns and style standards for domestic and international clients such as Ignite Media Group, Royal Roads University, and The Wellspring Foundation for Education.
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Chief Marketing Officer (fractional)
iDevices LLC
April 2010 - April 2011
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Guiding the international launch of iGrill and its induction into the Apple MFi program. Overseeing company & product branding, web & app development, product packaging, public relations and sponsorship negotiations.
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Editor
Taste Dining & Après Magazine
March 2008 - April 2010
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Curating and editing restaurant profiles, feature articles, advertorials, maps, and guides for the magazine's editions in Whistler, Victoria and Banff.
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EDUCATION
Bachelor of Fine Arts
University of Victoria
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Writing and Film Studies, with an emphasis on Slavonic Cinema
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Content Marketing Certificate
University of California - Davis (Coursera)
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Strategy development, audience engagement, and data-driven content creation
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Content Strategies Masterclass
Grade UK - London
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Advanced skills in brand storytelling, multi-channel strategy, and performance optimization
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Business Admin & Management
Plus Company Manager Excellence Program
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Business administration & management, strategic leadership, operational efficiency, and high-performance team development.​
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AWARDS
2006
Nicholl Fellowships In Screenwriting Competition
The Academy of Motion Picture Arts and Sciences, Los Angeles
Top 10% Finish for feature-length screenplay, "Dynamo"
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2007
Nicholl Fellowships In Screenwriting Competition
The Academy of Motion Picture Arts and Sciences, Los Angeles
Top 15% Finish for feature-length screenplay, "Lucidity"
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2011
Best of CES Award
Consumer Electronics Show, Las Vegas
Awarded by Bluetooth SIG for iDevices' inaugural product, iGrill
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2014
China-Canada Gateway Script Competition
The Whistler Film Festival, Whistler
Winner for feature-length screenplay, "Emperors"
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2015
Summit Showdown International Pitch Competition
RealScreen Summit, Washington DC
Runner-up for Reality TV series, "I Want Your Vote"
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2025
ScaleUP Awards
Digital Convergence
Finalist for impressive growth and remarkable impact​​​​​ ​