ABOUT

My first lesson in the power of compelling content came as a contributor to New York’s Whitehot Magazine of Contemporary Art, where I profiled an avant-garde psychonaut, a Playboy Playmate turned painter, and other unconventional creatives redefining their craft. ​A year later, I began honing my skills on a broader audience, taking the editorial helm at Taste Mag to craft narratives for the luxury destinations sector. Concurrently, a flex in the Academy Nicholl Fellowships resulted in an option deal for one of my feature-length screenplays and suddenly, storytelling and business outcomes didn’t seem like such distant cousins.​

 

My interest in the art and science of tactical communications lead to an appointment as CMO at iDevices, where I applied my learnings to the global launch of iGrill (now Weber Smart Grill Thermometers). During my tenure, the product earned a spot in Apple’s MFi Program and was touted by The New York Times as “the hottest product at Macworld.” ​The strategies I developed informed subsequent engagements, from designing second-screen audience retention strategies for Gemini Award-winning TV series ICE PILOTS NWT to developing scripts and show bibles for film and television at Gun Lake Pictures, the content division of Vancouver Film Studios. There were higher-stakes engagements, too, like penning the briefing notes for Justin Trudeau’s speech before the Vancouver Board of Trade, and designing change management comms for TELUS customers transitioning to fibre optic internet. Whatever the brief, it's always been the power of content to persuade, change and influence that has enabled me to turn even the loftiest business goals into tangible, measurable outcomes. It’s served me well as Associate Creative Director and informs every decision that I make today as a Content Strategist.

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This rare combination of artist and tactician helps me deliver a product that works a little harder to get the job done. It’s why I’m the right choice for your organization's goals and objectives, discreet or otherwise. Let’s chat.