BIO
I've been an art writer, food writer, screenwriter & ad writer.
Now I'm a creative director.
It started with New York’s Whitehot Magazine of Contemporary Art in 2005, and it could have ended there too, as far as I was concerned. You know those naive 'I've arrived' moments? This was one of those.
A year later, I was taking the editorial helm at Taste Mag, just as a flex in the Academy Nicholl Fellowships saw one of my screenplays bag an option deal (those late night coffee shop sessions were finally paying off). And while Hollywood factored off and on over the next few years, the Canadian culinary quarterly came out the tastier opportunity, and the period was mostly defined by mouthwatering trips to Whistler and Banff.
But my appetite for new challenges was growing. In 2010, I became CMO at iDevices where I ran the campaign for their flagship product, iGrill (now Weber Smart Grill Thermometers). During my tenure, the product earned a place in Apple’s MFi Program and was touted by The New York Times as, "the hottest product at Macworld".
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In 2012, a gig with Gemini Award-winning TV series ICE PILOTS NWT lead to a role as Writer-Producer at Gun Lake Pictures, and just like that, Tinseltown was back in the picture. Sure, it had its marquis moments: big pitches, private jets, obnoxious execs—but if I'm being honest, most of my time was spent with my head-down, hammering away on my MacBook, developing scripted and non-scripted content for film and television. There were other gigs, too, like writing and producing the Sauder School of Business 2015 Family Legacy Series and penning Prime Minister Trudeau's speech to the Greater Vancouver Board of Trade but now I'm just bragging.
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By 2017, I was pivoting to advertising, with a move to The Greenhouse (TGH)—an integrated agency comprised of homegrown talent from Cossette and The&Partnership. The brief: service the comprehensive needs of Canadian tech giant TELUS, which we did with flying colours. And when the account moved to Cossette in 2022, I followed, taking on the role of Associate Creative Director and working with other brands like MacDonalds and Travel Yukon, too. Today, I'm the Content Strategist at Digital Convergence – a digital capabilities firm specializing in highly-regulated sectors like governance, pharma and higher education.
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And of course, I have a screenplay on the go. Usually do.